GIS Monitor July 5, 2001
CONTENTS
-Vindigo and MapInfo Fight Economic Downturn
-GPS Tracking Yields $450 In Fines for Car Renter
-YAHOO! to Show Visitors Localized Ads
Departments: Points of Interest, Week in Review, Back
Issues, Advertise, Contact, Subscribe/Unsubscribe
This issue sponsored by:
ERDAS http://www.erdas.com/gm
*****
VINDIGO AND MAPINFO FIGHT ECONOMIC DOWNTURN
Vindigo, the company that helps you find restaurants and entertainment on
your Palm device, announced a layoff for 5 of their 35 employees. The
company also received additional funding of $6.2 million.
The company is likely suffering from the downturn in online advertising, a
principle revenue source. The wireless version of the product, requiring
no “syncing” is being tested and new platform support is expected soon.
Pocket PC, I’ll suggest, is the next logical step.
MapInfo warned that it would not meet expectation of about 19 cents per
share this quarter, but instead would break even. The company blamed
softening economies worldwide as well as lowered spending on information
technology in the telecommunications industry. Shares closed down more
than 10%, just under $20, on Monday, the day of the announcement, and
continued to drop as the week progressed. The stock has fluctuated between
$15 and $52 this year. The company conference call is scheduled for July
19.
The past few months have been relatively quiet for MapInfo. There were a
few small product releases, MapInfo 6.5, DeciBel Planner 2.5, and
StreetPro Canada. The big news was MapInfo’s teaming with Motorola for
location-based services (LBS) and the huge savings the British Telecom
realized using MapInfo solutions. Still, no huge contracts materialized as
the wireless industry had its own shakeout and more competitors enter LBS.
The company is expecting to build a new facility next to its existing one
in Troy, at the cost of $17.5 million.
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*****
YAHOO! TO SHOW VISITORS LOCALIZED ADS
Yahoo! will use Akamai’s EdgeScape technology to provide localized ads.
The two companies have worked together before. Akamai (that means “smart”)
claims its locations are about 98% accurate. “Misses” are attributed to
proprietary servers (like AOL’s) which provide “erroneous” locations since
all users appear to be from Virginia.
This falls under the heading of “geotargeting,” which the GIS Monitor has
covered for some time. This is the technology to determine the geographic
location of a website visitor. The compelling uses are providing localized
ads (if I’m in Boston, show me ads for Boston restaurants) and preventing
material from crossing borders (such as broadcast programming prohibited
from certain geographies).
Yahoo hopes to attract advertisers looking to serve specific geographies,
and better serve their many national/international ones. National chains
can highlight different “specials” that occur in local areas. In Boston
McDonald’s may offer their lobster sandwich (they do, really), but McRib
may appear in Atlanta. With the new technology in place, visitors from
those cities would see a different McDonald’s ad.
*****
GPS TRACKING YIELDS $450 IN SPEEDING TICKETS FOR CAR RENTER
James Turner rented a car from Acme rental in New Haven, CT. After
returning it he found his account had been charged an extra $450 for
speeding three times in the rented vehicle. He is suing Acme and has filed
a claim with the Connecticut Department of Consumer Protection.
Acme’s lawyer says the company made it clear in the contract that GPS was
installed in the car and that those who did speed would be charged. He
also noted that the policy is in bold at the top of the agreement. Acme
uses tracking services from AirIQ to document and then charge for
customer’s “need for speed” and to track stolen vehicles.
Acme, according to one report, fines motorists who drive faster than 79
mph for two minutes or longer. Turner’s lawyer said her client drove 78
mph on two occasions and 83 mph once. Still, privacy advocates are all
over this case. Concerned drivers point out that if law enforcement
catches a speeder, and presents a ticket AND the rental car company fines
the driver, the driver may have to pay twice. The outcome of this case
will have a bearing on all sorts of location-based information services on
the brink of release.
The rental car company wants to keep its car in decent shape, be sure they
travel where they are authorized and generally discourage dangerous
driving. For example, in California, most cars are NOT to be driven into
Mexico without extra charges.
Mr. Turner has a point, too. What information exactly does the company
have? Do they know exactly where he went? Or only when and where he drove
over 79 mph?
The Connecticut Department of Consumer Protection ruled on Monday that the
company does have a right to track drivers by GPS. However, it cannot
charge a penalty when no damage is done. The commission is encouraging
ACME to sign a cease and desist order on the charges, and to repay two
dozen drivers similarly fined.
I’m no legal expert but my guess is that this case will encourage formal
disclosure statements about what information will gathered via an on-board
GPS, how it will be used, how long it will be stored, and if it will be
shared with any other parties. This will not be so different from the
statements we all receive from our banks and other companies regarding how
personal information will and will not be used.
The case is scheduled for a court hearing Aug. 31.
*****
POINTS OF INTEREST
-PC Expo, renamed TechXNY, was held last week. There was so little buzz I
almost didn’t notice! That said, one technology might escape and stay with
us: the Secure Digital memory card, aka, the SD card. The postage stamp
size disks were once only used in digital cameras, but now are finding a
home holding data in PDAs. Holding from 16 to 128 Mb, they are perfect for
music and maps. Rand McNally will release a 16 Mb card with maps of the
lower 48 US states this fall for about $40. The big question: Will we
carry all this data, or use a quick wireless connection to a server that
holds it for us?
-The Open GIS Consortium released version 1.1 of its Web Map Server
Specification. As one reader put it, it’s a “well guarded secret.”
Consider it exposed!
-Autodesk has a whole fleet of new online and live seminars running in
July. Topics of interest to GIS people include communications, utilities,
land solutions and local government.
-Manifold’s e-mail list is up and running at Directions Magazine.
-It’s time to pay up for web content and e-mail service: inside.com, a
news site, will now charge $3.95/month. Free e-mail provider Netaddress,
is no longer free. On the get it for nothing front: Barnes and Noble has
followed Amazon with free shipping on two or more items.
-Jim Ellis, one of the team that created what is now “USENET” died last
week at 45. Ellis and another Duke graduate student, Tom Truscott,
thought of hooking together computers to share information back in 1979.
The network consisted of two sites at Duke and one at the University of
North Carolina. There are now tens of thousands of newsgroups, hosted by
uncounted servers. GIS, like many other computer technologies, depended on
USENET to build its strong community. Comp.infosystems.gis may be slowing
down, but it’s still a key resource.
-Metricom, the company behind the high-speed wireless Ricochet technology,
widely used by handhelds, filed for chapter 11 bankruptcy. In June, the
company laid off approximately 23 percent of the company's staff or 139
employees. Metricom hoped to stay afloat until August. I heard about
Richochet for the first time at Geo Spatial World.
-I noted a few weeks back the demise of Business 2.0, one of my favorite
“new economy” magazines. It will merge with eCompanyNow, a parallel
offering. eCompany’s parent, AOL/Time Warner, now owns B2.
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